‘Bird Box’ Challenge Escalates to Drivers

‘Bird Box’ Challenge Escalates to Drivers

What’s the Bird Box Challenge?

It’s a new year and people are already finding new ways to endanger themselves on the roads. The Netflix original ‘Bird Box’ has crept its way onto the pavement where motor vehicles and blindfolds meet. The so-called Bird Box Challenge challenges people to perform everyday acts while blindfolded. This includes driving.


Netflix issued a warning to its viewers via Twitter saying:

“Can’t believe I have to say this, but: PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE. We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”


Videos have emerged of people foolishly wearing blindfolds for an entire day, like YouTube celeb Morgan Adams. Even more foolish, there is footage of a father running his blindfolded baby into a wall while other videos show people driving blindfolded.



What does “going viral” really mean?

Not surprisingly, people will go to great lengths to be viral on the internet. Take the KiKi Challenge, for example, where people step out of a moving car in order to “Do the Shiggy” dance to Drake’s song, “In My Feelings.” Needless to say, people risk themselves of these hazardous acts for its “WOW” factor across the internet. While some people enjoy watching these ridiculous behaviors, some take offense to it. The Bird Box Challenge has disrupted the emotions of some individuals who are actual suffering from visual impairment.



Not only does the Bird Box Challenge poses physical threats like the one of the baby running into a wall, but it also poses emotional distress on those who live every day with visual impairment. What do you do if you come across someone who wants to do this challenge? Show them this blog, of course! (Or simply tell them to stop. That’ll work, too.) But if you encounter a driver with a blindfold on, you should stop the car and try to get that car’s information to report to the police. It’s not just you that you’re protecting on the road!

For information on how to become a better defensive driver, check out our defensive driving blogs: